WHAT DO FINANCIAL ADVISER
LEADS REALLY COST?

WHY LEAD COST VARIES.

A broad consumer enquiry and a tightly qualified opportunity for a specialist advice proposition are not equivalent products. Geography, audience size, advice need, acquisition channel and qualification requirements all influence the economics.

That is why comparing providers solely on headline cost per lead can be misleading. The cheapest lead source can become expensive if advisers spend significant time chasing unsuitable or unreachable prospects.

MOVE BEYOND RAW CPL.

For an advice firm, useful commercial measures can include cost per qualified opportunity, cost per booked conversation and ultimately cost per acquired client. Those measures connect marketing spend more closely to the firm’s actual growth objective.

The correct metric depends on what the provider is responsible for. A lead supplier and a service that qualifies and books conversations are not delivering the same thing.

START WITH CLIENT ECONOMICS.

Before deciding what a lead should cost, work backwards from the clients your firm wants, the value of those relationships, your conversion process and the capacity of your advisers. That gives acquisition spend a commercial context.

Prospect Finder focuses on qualified conversations and target-market fit rather than positioning the lowest possible lead price as the objective.